Fjord Look Norwegian Sportswear

Bold and highly graphic vintage Scandinavian fashion poster promoting “Fjord Look” Norwegian sportswear, featuring a striking pop-art / mod-style group of stylized figures in vivid flat colors (red, green, orange, and blue). The silhouettes and futuristic tailoring capture the energy of late-1960s/early-1970s Nordic design, with strong visual rhythm and eye-catching typography.

Designed by Tore Bernitz Pedersen, who also worked in illustration and comics. Pedersen and his friend Axel Jensen collaborated on the comic strip “Doctor Fantastic,” created together with Roar Høyland and Terje Brofos (Pushwagner)—a notable link to the era’s Norwegian counterculture and graphic scene.

Mounted on linen. Overall very presentable, with typical light handling/age evidence consistent with a vintage poster.