Visit Kashmir

This is an authentic original 1949 travel poster issued by the Government of Jammu & Kashmir, designed to promote tourism to the region. The artwork vividly portrays the natural splendor of Kashmir, featuring a peaceful pastoral scene with a shepherd playing a flute among grazing sheep, set against a dramatic backdrop of dense forests and snow-capped mountains. The bold, stylized colors and composition reflect the classic aesthetic of mid-century travel advertising.

The palette—dominated by lush greens, soft lavenders, and warm terracotta hues—exudes tranquility and natural richness, drawing viewers into a romantic vision of the region. The text at the bottom reads:
“Visit Kashmir – Amenities for Tourists Now Available”, signaling the area's growing accessibility to international travelers in the post-war period.

Condition: Pinholes in each corner. The poster has been professionally mounted on linen for long-term preservation and display. Some signs of age, but remains visually vibrant and displays beautifully.

A fine example of early Indian tourism promotion, this is a rare and desirable piece of post-colonial travel history.