Linje Buss - Swedish Transeuropean Bus Lines 1951

This is an authentic 1951 Swedish travel poster promoting Linje Buss, the Swedish Transeuropean Bus Lines, which operated luxury coach routes connecting Scandinavia with major destinations across Europe.

Designed by Herssons Annonsbyrå, the poster perfectly captures the excitement and modernity of early 1950s travel. A stylish blue Volvo coach speeds beneath palm trees, symbolizing the freedom of European exploration. Above, a vivid route map links Helsingborg and Copenhagen through Hamburg, Paris, Geneva, Milan, and Rome, showcasing the extensive network of Linje Buss’s international service.

The design combines crisp geometry, vibrant color, and classic Scandinavian clarity — a hallmark of 1950s modernist travel advertising.

Printed in Sweden in 1951, this example is in almost mint condition, with fresh, vivid colors and exceptional preservation.

A rare and visually striking piece of Swedish travel history, this poster would make a stunning framed centerpiece for any collection of mid-century design, Volvo history, or European transport memorabilia.