Oldsmobile F-29 2-door sedan

This striking original vintage advertising poster from 1929 promotes the Oldsmobile F-29 2-door sedan, produced by General Motors. The artwork is designed by Max Ettler and printed for the Scandinavian market, as reflected in the Swedish text.

The composition is both elegant and symbolic. A finely rendered Oldsmobile sedan dominates the foreground, depicted in rich detail with gleaming chrome and smooth, flowing lines that emphasize modern engineering and comfort. Inside the car, well-dressed passengers suggest refinement and status, reinforcing the aspirational appeal of early automotive travel.

Behind the vehicle, a softly illustrated lion emerges against a pale green background—a powerful visual metaphor for strength, reliability, and quiet performance. This ties directly to the Swedish slogan “Pröva dess smidiga, ljudlösa kraft,” which translates to “Try its smooth, silent power.”

The bold orange “Oldsmobile 1929” typography anchors the lower section, while “General Motors Fabrikat” underscores the brand’s industrial authority. The combination of soft illustration and strong graphic lettering reflects the transition from Art Deco influences to more modern advertising styles of the late 1920s.

Mounted on linen, the poster presents very well and retains strong color and clarity. Fold marks.

A rare and highly decorative piece, appealing to collectors of early automobile advertising, Art Deco design, and Scandinavian print history.