Summer in Switzerland

This charming original vintage travel poster, designed by Richard Gerbig, promotes Switzerland as a summer destination and was likely issued in the 1950s.

The composition is richly detailed and idyllic, presenting a sweeping alpine landscape filled with winding roads, lakes, villages, and distant snow-capped mountains. In the foreground, oversized alpine flowers and a butterfly add a decorative, almost storybook quality, while a large Swiss flag waves prominently above the scene, reinforcing national identity.

Small narrative details—such as a car touring the mountain road, a train curving through the valley, and a sailboat on the lake—highlight the many ways to explore the country. The scene captures the essence of Swiss tourism: accessibility, natural beauty, and a harmonious blend of landscape and leisure.

Gerbig’s style combines soft, painterly textures with clear, stylized forms, typical of mid-century Swiss travel posters. The gentle color palette and balanced composition create a calm and inviting atmosphere, evoking the pleasures of a summer holiday in the Alps.

The lower portion of the poster is largely blank, likely intended for overprinting or travel agency information, which adds to its rarity and decorative uniqueness.

In very good condition, with light signs of age. A delightful and highly decorative example of Swiss travel advertising, ideal for collectors of alpine, mid-century, and scenic landscape posters.