Jorden Runt Under Svensk Flagg

This original vintage Swedish shipping poster was designed by Carl Meurling (1879–1929) for Rederiaktiebolaget Transatlantic of Gothenburg. With the slogan “Jorden Runt – Under Svensk Flagg” (“Around the World – Under the Swedish Flag”), the poster advertised the company's international shipping services and Sweden's connections with ports around the world.

Meurling created a wonderfully simple and atmospheric maritime composition. A cargo ship appears as a dark silhouette on the horizon, sailing across a moonlit sea beneath an enormous full moon. Palm trees in the foreground suggest distant tropical destinations, while the deep blue background and strong pink-red lettering give the poster an exceptionally bold graphic quality.

Founded in Gothenburg in 1904, Rederi AB Transatlantic became one of Sweden's important international shipping companies, operating cargo services between Sweden and destinations overseas. The phrase Jorden Runt perfectly captures the sense of international trade, travel and adventure associated with the company's long-distance routes.

Carl Meurling was a Swedish artist and graphic designer whose poster work is strongly associated with the early decades of 20th-century Swedish advertising. This design is a particularly attractive example of Scandinavian maritime graphic art, combining remarkably economical imagery with a powerful sense of exotic travel.

A beautiful and uncommon Swedish ocean liner and shipping poster, with strong visual appeal for collectors of Scandinavian design, maritime history and vintage travel advertising.

Condition: Mounted on linen. Excellent condition.