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|Designer:||Baumberger, Otto (1889-1960)|
|Dimensions:||102 x 64 cm (40 x 25 in.)|
|Printed by:||Gebrüder Fretz AG, Zürich|
A cool Swiss railroad poster promoting Switzerland as a country with All-Electric Trains everywhere. The poster depicts the Eglisau railway bridge across the river Rhine in Switzerland.
The designer, Otto Baumberger, was one of the first Swiss graphic artists to have a career that responds to the occupational title of “poster designer”. He acquired a thorough knowledge of lithographic technique and designed more than two hundred posters. Baumberger was far ahead of his time in recognizing fundamental aspects of consumer goods advertising.
In excellent condition.