Tyrol Austria

This vibrant original tourism poster showcases a lively ski scene in the snowy Austrian Alps, promoting the Tyrol region as a premier winter sports destination. A ski instructor leads a group of stylish vacationers down a pristine slope, with majestic alpine peaks rising in the background beneath a brilliant blue sky.

The poster likely dates from the late 1950s to early 1960s, as suggested by the ski gear—particularly the lace-up leather boots and classic clothing styles, which predate the plastic boots and modern equipment that became common later in the decade.

Produced during the golden era of European ski tourism, this piece reflects Austria’s mid-century effort to promote Tyrol internationally as a hub for alpine adventure and leisure. The clean modernist layout, striking photographic imagery, and stylized “Tyrol” typography convey both energy and sophistication.

Condition: Very good. Tear in the upper right corner. Minor corner and margin wear; light signs of handling. Bright, unfaded image.

A striking piece of postwar alpine tourism design—ideal for collectors of ski memorabilia or mid-century travel posters. Would look fantastic framed on the wall.