Elektrolux L150 (Electrolux)

This authentic original vintage Swedish poster was issued in 1943 to promote the Electrolux L150 refrigerator, created specifically for smaller households. With its bold Art Deco styling and striking use of color, the poster captures the spirit of mid-century design and domestic innovation.

The composition features a sleek, modern refrigerator centered on a dramatic circular platform, surrounded by stars and a dynamic ribbon banner. The message emphasizes the L150 as a "true people's refrigerator," highlighting Electrolux's commitment to accessibility, efficiency, and style during a time of rapid technological advancement.

The name "Elektrolux" (which was used externally in Sweden and Germany) was changed in 1957 to "Electrolux" worldwide.

Designed by Gunnar Bergenholtz and printed by Esselte Reklam in Stockholm, the poster remains in very good condition. It is a fine example of Swedish commercial art from the 1940s and a testament to the era’s vision of modern living.