Fürigen Vierwaldstättersee Suisse Switzerland

This is an original and authentic vintage travel poster promoting the Fürigen Hotel on Lake Lucerne (Vierwaldstättersee), located in Stansstad, Switzerland. The artwork offers a vivid, detailed aerial view of the picturesque resort, with the grand hotel prominently situated high above the lake. One of its most striking features is the “standing” lift—an ingenious transport system patented in 1937—which carried swimming guests up the steep hillside from the lake to the hotel.

The composition captures the elegance and allure of mid-century alpine tourism. Brightly colored sailboats and canoes glide across the lake, while vacationers stroll along the promenade and gather on the beach. The dramatic mountainous landscape is rendered in rich greens, oranges, and blues, framing the hotel and surrounding grounds with warmth and vibrancy. A charming lakeside bathhouse with a red roof and a Swiss flag fluttering above a diving platform add to the idyllic atmosphere.

The Fürigen Hotel, built in 1910, was a luxurious destination that exemplified the golden age of Swiss hospitality. This poster, listed as issued in 1947 by the Swiss National Library, is a nostalgic glimpse into that era—one that stirs the imagination and makes one long to visit the hotel in its glory days.

The poster remains in great condition, with bright colors and intricate detail throughout. It does show some light signs of wear, consistent with its age, but overall, it is an excellent and visually captivating piece.