Auf zur fröhlichen Donaufahrt!

This is an authentic original 1930s travel poster designed by Hermann Kosel, promoting joyful cruises on the river Danube with the Erste Donau-Dampfschiffahrts-Gesellschaft (First Danube Steamship Company), Vienna.

The vibrant artwork depicts a woman and child in traditional dress waving to a steamboat below, set against the charming backdrop of a riverside town and castle ruins.

The text reads:
"Auf zur fröhlichen Donaufahrt!" - "Off to a joyful Danube cruise!"

Hermann Kosel (1896–1983) was an Austrian artist and graphic designer known for his striking poster art, particularly during the interwar and early postwar periods. He worked extensively in the fields of commercial and travel advertising, often creating promotional imagery for tourism, shipping lines, and cultural events in Austria and Central Europe.

Despite some signs of age—such as margin tears, pinholes, and light staining—this vintage piece remains visually striking and would display beautifully when framed.