Designer: | Fässler, Franz (1920-2003) |
Country: | Switzerland |
Decade: | 1960 |
Year: | 1962 |
Dimensions: | 102.0 x 64.0 cm | 40.157480314800004 x 25.196850393600002 inches |
Condition: | Very good/excellent | | A-/B+ |
Category: |
Ski / Sports Travel |
This is an authentic original vintage Swiss travel poster from 1962, designed by Franz Fässler. The text on the poster is in Dutch — “Zwitserland sneeuwdomein – skifestijn” — reflecting a targeted campaign toward Dutch-speaking travelers.
The design features a skier in motion, rendered in a strikingly blurred, semi-abstract style. This bold visual approach conveys a sense of speed and energy, offering a fresh, modern twist that distinguishes it from more traditional tourism posters of the era.
A standout piece in both Swiss graphic design and ski tourism history, and a rare example of Dutch-language promotion from this period.
Condition:
In very good condition. Strong colors, excellent visual impact.