Codan Guld-Segl

Original Danish advertising poster for Guld-Segl bicycle tires and tubes, produced by Codan, most likely from the 1950s.

The design emphasizes durability and reliability: the large, close-up perspective of a bicycle wheel dominates the poster, rolling securely on a country road. Along the tire edge, the brand name CODAN is repeated, reinforcing recognition. Attached to the wheel is an illustrated warranty tag labeled “Guld-Segl Garantibevis” with a number, highlighting authenticity.

The bold slogan reads:
“10.000 Km tryg Kørsel med skriftlig Garanti”
(“10,000 km of safe riding with written guarantee”).

At the bottom, the orange and black brand block presents “Guld-Segl – Dæk og Slanger – Et Codan Produkt”.

This poster reflects the mid-century advertising style where guarantees, durability, and technical confidence were major selling points, particularly in consumer goods like bicycle accessories.

Condition: Good with some age-related wear. Small tears.