Wallis Ihre Ferien-Schatzkammer

This original Swiss travel poster promotes Wallis (Valais) as a family-oriented alpine holiday destination. The photograph shows a hiking family on the Riederalp, overlooking the Aletsch Glacier, with the Jungfrau massif rising prominently in the background. The image emphasizes nature, outdoor recreation, and wholesome mountain tourism in one of Switzerland’s most iconic landscapes.

The candid photographic style, natural color palette, and casual hiking attire reflect the evolution of Swiss tourism imagery toward lifestyle-based travel promotion in the late 20th century. According to the Swiss National Library, the poster was printed in 1984.

The poster is in excellent condition, with strong colors and no notable flaws.