Norway by Bergen Line

This vibrant and very rare original vintage travel poster from the 1950s, titled “Norway by 

This vibrant and very rare original vintage travel poster from the 1950s, titled “Norway by Bergen Line,” was designed by the British artist Pat Nevin to promote travel through Norway.

Issued for Bergenske Dampskibsselskab (BDS), the poster advertises the Bergen Line passenger service, which operated routes between Newcastle, Stavanger, Haugesund, and Bergen—a key maritime connection between Britain and Norway during the mid-20th century.

The composition is rich in color and charm, presenting an idyllic vision of the Norwegian landscape. A traditional wooden cabin sits beside a cascading waterfall, framed by slender birch trees and lush greenery. In the foreground, a horse-drawn carriage with traditionally dressed passengers adds a romantic, folkloric touch, while in the distance a ship glides across calm waters beneath a glowing sun and stylized mountains.

Rendered in a bold mid-century graphic style, the poster combines simplified forms with a vivid palette of blues, greens, and warm highlights, capturing both the tranquility and allure of Norway’s natural beauty. The clean typography “Norway” and “by Bergen Line” reinforces the ease of travel and the appeal of organized sea routes.

The overall effect is both decorative and inviting, evoking a timeless Scandinavian escape of fjords, forests, and rural traditions.

Condition: In excellent condition, with outstanding color saturation and overall presentation.

A very rare and highly desirable example of mid-century Scandinavian travel advertising, particularly appealing to collectors of maritime posters, Nordic design, and classic European tourism imagery.