Designer: | Matter, Herbert (1907-1984) |
Country: | Switzerland |
Decade: | 1930 |
Year: | 1935 |
Dimensions: | 101 x 64 cm |
Condition: | Very good/excellent | | A-/B+ |
Publisher: | SVZ (Schweizerische Verkehrszentrale) - The Swiss Tourist Board |
Printed by: | Gebr. Fretz A.G. Zürich |
Category: |
Automobile/Vehicle Travel |
Herbert Matter was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design.
Matter worked with a number of famous designers and artists during his career including Fernand Léger, Le Courbusier, Charles and Ray Eames, Derberny & Peignot, A.M. Cassandre and Alexey Brodovitch.
This cool Avant-Garde poster is part of the extraordinary series of Swiss travel posters he made between 1934-36 for the Swiss Tourist Board. Great iconic poster!