| Designer: | Matter, Herbert (1907-1984) |
| Country: | Switzerland |
| Decade: | 1930 |
| Year: | 1935 |
| Dimensions: | 101 x 64 cm |
| Condition: | Very good/excellent | | A-/B+ |
| Publisher: | SVZ (Schweizerische Verkehrszentrale) - The Swiss Tourist Board |
| Printed by: | Gebr. Fretz A.G. Zürich |
| Category: |
Automobile/Vehicle Travel |
Herbert Matter was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. The designer's innovative and experimental work helped shape the vocabulary of 20th-century graphic design.
Matter worked with a number of famous designers and artists during his career including Fernand Léger, Le Courbusier, Charles and Ray Eames, Derberny & Peignot, A.M. Cassandre and Alexey Brodovitch.
This cool Avant-Garde poster is part of the extraordinary series of Swiss travel posters he made between 1934-36 for the Swiss Tourist Board. Great iconic poster!