Vintage original ski posters from most parts of the world reaches new price records, but the Swedish ski posters are still quite affordable. At least some of them. You can still find very nice posters under $1000, while Swiss ski posters are in the high end. A Swiss ski poster sold for over $100,000 earlier this year.
Skiing in Sweden has been a popular winter activity for many years. This is also reflected in the Swedish ski posters. You find posters promoting both cross-country and alpine skiing.
The introduction to alpine skiing took place in the early 1930’s. Sigge Bergman and Olle Rimfors had an introduction to alpine skiing in the winter of 1934. Trained by Hannes Schneider in the Sankt Anton. After this Bergman and Rimfors go faster and look better than anyone in the Swedish mountains. Style is at least similar important as speed. If you read Swedish, have a look at this great book about the pioneers of alpine skiing in Sweden: www.ollerimfors.se
Destinations and brands
Among Swdish ski posters you find promotional posters for destinations like Storlien, Åre, Riksfjällen and Saltsjöbaden, but also posters made to promote Sweden as a winter destination. The Swedes where also manufacturers of ski equipment, so you also find several ski posters in that segment.
Who designed the Swedish ski posters?
A popular Swedish ski poster is the 1954 World Championships poster, but you can also find other
Time to invest in some joy?
Original ski posters have become increasingly sought after, not only because being so rare and continue to escalate in value, but also because it’s a great way for the person who invest in a poster to remember a special holiday every time looking at them hanging on the wall.
Destinations tends to be more popular and therefor normally more expensive. You find ski posters in hotels and private ski chalets in many ski resorts, but also in private homes of avid skiers.
Maybe it's time for an investment? An investment you can enjoy with your own eyes every time you visit your ski cabin. Buying a vintage ski poster is a great way to make the après-ski last.