|Designer:||Ettler, Max (1879-1952)|
|Dimensions:||100 x 70 cm | 39.37 x 27.56 inches|
|Condition:||Mint | | A|
|Publisher:||AB Germa, Sundbyberg|
|Printed by:||J. Olsens Litografiska Anstalt, STHLM|
Product / Other
This is an outstanding vintage poster promoting a Women Lingerie Underwear Exhibition. The poster, in art deco design, showcases the Swedish "Germa" lingerie brand and depicts a young woman dressed in a fancy dressing-gown of its time.
AB Germa was located in Sundbyberg, a suburb just outside of Stockholm, and was owned by the Winberg family. With a corset factory and a knitwear weaving mill among its operations, Germa was one of the local businesses in the area. Additionally, the company had eight stores throughout the country and employed several thousand leisure agents.
Max Ettler's art deco design in orange and brown colors enhances the charm and sophistication of the poster, making it a remarkable gem of the 1920s and 1930s era.
Overall, this poster is an excellent example of vintage advertising, showcasing the unique design style and marketing techniques of the time, and a fascinating piece of history that will delight anyone interested in the intersection of art, fashion, and advertising.
The poster is very rare and in excellent condition, making it a unique addition to any vintage poster collection or for those interested in fashion and lingerie history.