Designer: | Neumann, Hans (Atelier) (1888-1960) |
Country: | Austria |
Decade: | 1930 |
Dimensions: | 100 x 62 cm | 39.37 x 24.41 inches |
Condition: | Very good | | B + |
Publisher: | Bundesministerium für handel und verkehr - Bureau Des Staatssekretärs für arbeitsbeschaffung und fremdenverkehr |
Printed by: | Brüder Rosenbaum Wien |
Category: |
Travel |
Presenting a breathtaking original vintage travel poster by the renowned Atelier Hans Neumann, enticing travelers to Austria as a summer destination. This captivating artwork showcases a young woman adorned in a vibrant yellow dress and a green hat, holding a bucket of flowers against the backdrop of the majestic Austrian Alps. Notably, this particular poster features Swedish text, catering specifically to the Swedish market, although variations exist in different languages.
Hans Neumann, a pioneer in Austrian advertising agencies, established his studio on Stephansplatz after World War I. It swiftly grew to become one of the largest studios in the German-speaking region, producing a diverse range of promotional materials, including posters, advertisements, brochures, and music title pages.
The poster, in overall very good condition with light age wear, captures the essence of Austria's allure through Neumann's artistic lens. A stunning piece that transports viewers to the beauty of the Austrian Alps and exemplifies the golden era of travel promotion.