Designer: | Photo: H. Backofen |
Country: | Sweden |
Decade: | 1960 |
Year: | 1963 |
Dimensions: | 100 x 62 cm | 39.37 x 24.41 inches |
Condition: | Almost good | | B - |
Publisher: | The Swedish Tourist Association and Jämtland Tourist Association |
Printed by: | Oscar Isacsons Tryckeri AB |
Category: |
Travel |
Vintage travel poster for Sweden's Åre Valley in Jämtland, originally designed to promote the region as a summer destination.
Capturing the essence of the destination, the image features a woman trekking up the Åreskutan mountain, set against the picturesque backdrop of Lake Åresjön and the valley. Åre offers a range of activities, including fishing, leisurely strolls, or extensive hikes amidst cabins and lodges, as well as the opportunity to take refreshing swims in various lakes, tarns, and currents.
While the poster exhibits signs of wear and tear such as age-related damage, paper loss, small tears, and accumulated dirt, its visual appeal could be restored when framed.