Swiss Alps Calling
| Designer: | Aeschbach, Hans (1911-1999) |
| Country: | Switzerland |
| Decade: | 1950 |
| Year: | 1951 |
| Dimensions: | 103 x 63.5 cm | 40.55 x 25 inches |
| Condition: | Very good | | B + |
| Linen backed | |
| Publisher: | Swiss National Tourist Office, Zürich |
| Category: |
Ski / Sports Travel |
Experience the allure of the Swiss Alps with this charming original vintage poster titled "Swiss Alps Calling," issued by the Swiss National Tourist Office to promote Switzerland as a summer travel destination.
The poster embodies the spirit of mountain adventure, showcasing a mountaineer with ropes over his shoulders in the foreground, and three climbers on a rope team in the background navigating the challenging terrain of the Swiss Alps.
Highlighted with a quote by British mountaineer and author Albert F. Mummery – "Every step is health, fun, and frolic" – this poster evokes the spirit of adventure and exploration.
Originally used as the cover of the magazine "Offizielle Reisezeitschrift der Schweiz" in 1936, the Swiss National Library dates this poster to around 1951.
Preserved in very good condition and professionally mounted on linen, with three small holes restored at the bottom, this poster is a timeless tribute to the natural beauty and adventure awaiting in the Swiss Alps.
This is an Authentic Original Vintage Poster from its time. It's not a new reproduction.