Designer: | Photo: Hans-Heinrich Schellenberg |
Country: | Switzerland |
Decade: | 1950 |
Year: | 1959 |
Dimensions: | 102 x 64 cm | 40.16 x 25.2 inches |
Condition: | Very good/excellent | | A-/B+ |
Printed by: | Orell Fussli Arts Graphiques S.A., Zurich |
Category: |
Travel |
This vintage travel advertising poster is an authentic original promoting the Alpine region of Valais, located in the southern part of Switzerland, also known as Wallis Switzerland. Valais is renowned for its pyramid-shaped Matterhorn mountain, upscale Alpine resorts, and vineyards situated in the upper Rhône River Valley.
The poster features a captivating color photograph of a traditional stone and wood farmhouse chalet dating back to 1831. The chalet is adorned with red, pink, and white flowers on the balconies, set against the backdrop of a picturesque valley with cows grazing in the fields and pine trees in the forests on the sunny mountain slopes. Snowy peaks on the horizon and the blue sky above complete the idyllic scene. The stylized title text appears in yellow below the image.
The bottom text indicates the names for Switzerland in multiple languages: Suisse, Schweiz, Switzerland, Zwitserland, Svizzera.
Preserved in excellent condition, this poster not only serves as a promotional piece for Valais but also captures the essence of the region's natural beauty and charm.