SJ 1950 Ljuvlig Semester

This is an original vintage travel poster from 1950, designed by Tor Hinnerud. The poster exudes vibrancy and cheer, dominated by a bright yellow background. It features an illustration of a stylish, smiling man wearing sunglasses, a blue jacket, and a straw hat. He is shown carrying a suitcase adorned with bold, colorful text displaying the names of months: "maj" (May), "juni" (June), "augusti" (August), and "september." These months highlight the ideal travel season.

The design includes a whimsical butterfly fluttering beside the man, adding a playful touch. A snippet of sheet music from the Swedish song "Sommarens soliga dager" is incorporated into the artwork, reinforcing the poster's summery, carefree theme. Below, the text "Ljuvlig semester i" (Wonderful vacation in) encourages travel during the quieter months to avoid the peak traffic in July, as suggested by the line "Kapa trafiktoppen i juli för Er egen trevnads skull."

The poster is in very good condition, making it an excellent piece of Scandinavian travel art and history.