French Seaside Resorts

This original vintage French travel poster, issued in 1947 and designed by Jean Picart le Doux, promotes the allure of French seaside resorts. The artwork features a striking red, white, and blue striped beach tent, topped with a golden finial, standing prominently on a sandy shore. A large seashell, a bucket, and a shovel are placed in the foreground, evoking the charm of a relaxing day at the beach. In the background, a couple dressed in white swimsuits joyfully runs along the shoreline, with rolling waves, rocky outcroppings, and soaring seagulls completing the idyllic coastal scene.

The composition is beautifully balanced, with a soft gradient sky transitioning from purple to blue, adding depth and atmosphere to the image. The bold typography at the top enhances the poster’s vintage appeal, capturing the post-war optimism and desire for leisure travel.

In very good condition, this poster remains a stunning example of mid-century French tourism advertising.