Designer: | Den Hertog, Machteld |
Country: | Benelux |
Decade: | 1930 |
Dimensions: | 75 x 51 cm | 29.53 x 20.08 inches |
Condition: | Very good | | B + |
Linen backed | |
Publisher: | N.R.M. |
Category: |
Travel |
This is a vibrant original vintage Dutch travel poster designed by Machteld den Hertog in 1930, promoting seaside tourism in Holland. The poster is a striking example of early 20th-century graphic design, blending Art Deco influences with bold, energetic visuals that capture the spirit of leisure and vitality.
The artwork features a joyful man and woman, dressed in 1930s swimwear, playfully splashing through stylized blue and white surf. The figures are rendered in flat colors—red and blue—that sharply contrast against the bright yellow background, creating a dynamic sense of motion and excitement. Their expressions are carefree and exuberant, inviting viewers to imagine themselves enjoying the same seaside pleasures.
A sailboat glides across the top-right corner of the image, adding a peaceful touch and reinforcing the maritime theme. The typography is equally lively, with the word "HOLLAND" in bold red at the top, and the catchy slogan "WHERE SEASIDE MEANS SO MUCH MORE" in eye-catching red and blue text along the bottom. The phrase cleverly plays on the idea that a trip to Holland’s coast offers far more than just sun and sand—it’s a full experience.
At the very bottom, the poster notes it was published by the Official Information Office, 102 Lange Voorhout, The Hague, emphasizing its role as an official piece of tourism promotion.
The poster has been linen-backed, preserving its structure and making it ready for framing. It shows fold marks from previous storage, minor edge tears, and light soiling in the margins, but remains in overall good condition. Its vivid colors and captivating design make it a standout piece of interwar European travel advertising.