Suisse Centrale

This striking 1957 Swiss travel poster, designed by Hans Schilter, captures the serene beauty of Central Switzerland with a fresh, modernist eye. Titled Suisse Centrale, it invites viewers to explore key regions such as Lucerne, Lake Lucerne, the Brünig region, the Engelberg Valley, the Gotthard route, and the cantons of Zug and Schwyz.

The composition is imaginative: a stylized wooden window opens out toward a breathtaking alpine scene. Snow-capped peaks rise dramatically above a calm, turquoise lake where two paddle steamers cruise gracefully—one of them flying the Swiss flag. The left foreground features a paneled window with traditional roundel glasswork and a Swiss regional crest, symbolizing the country’s rich heritage and craftsmanship. A bouquet of alpine flowers adds a charming final touch at the bottom right.

Printed by Kümmerly + Frey and issued by the Schweizerische Verkehrszentrale, this lithograph combines mid-century graphic elegance with timeless alpine allure. The poster is in good condition, with some rubbing, a few short marginal tears, one small chip on the left margin, and some faint internal creases—all consistent with age and handling, and not detracting from its overall visual appeal.