| Designer: | Fässler, Franz (1920-2003) |
| Country: | Switzerland |
| Decade: | 1960 |
| Year: | 1962 |
| Dimensions: | 102.0 x 64.0 cm | 40.157480314800004 x 25.196850393600002 inches |
| Condition: | Very good/excellent | | A-/B+ |
| Category: |
Ski / Sports Travel |
This is an authentic original vintage Swiss travel poster from 1962, designed by Franz Fässler. The text on the poster is in Dutch — “Zwitserland sneeuwdomein – skifestijn” — reflecting a targeted campaign toward Dutch-speaking travelers.
The design features a skier in motion, rendered in a strikingly blurred, semi-abstract style. This bold visual approach conveys a sense of speed and energy, offering a fresh, modern twist that distinguishes it from more traditional tourism posters of the era.
A standout piece in both Swiss graphic design and ski tourism history, and a rare example of Dutch-language promotion from this period.
Condition:
In very good condition. Strong colors, excellent visual impact.