Mexico Direccion General de Turismo

This beautiful and authentic vintage travel poster was issued by the Dirección General de Turismo to promote Mexico as an alluring and culturally rich destination. It features a glamorous portrait of a young woman dressed in traditional Mexican attire—an embroidered off-the-shoulder blouse and a colorful folkloric skirt—holding a hibiscus flower and smiling warmly at the viewer. A matador, painted in a dramatic, expressive style, stands in the background, adding depth and evoking iconic elements of Mexican culture and performance.

The imagery blends Hollywood-style glamour photography with painterly illustration, a hallmark of mid-century Mexican tourism posters designed to appeal to international travelers seeking romance, color, and spectacle.

The bold turquoise-and-red typography spelling MEXICO and DIRECCION GENERAL DE TURISMO completes the composition, giving it the strong graphic presence typical of the era.

Condition: Very good. Light age wear.
A striking and highly decorative piece—wonderful for collectors of Mexican cultural history, mid-century travel art, or retro design.