Enjoy Perfect Relaxation in Mexico - The Friendly Land

This vibrant and inviting mid-century travel poster promotes Mexico as a sun-drenched destination for carefree leisure. The artwork captures a quintessential holiday moment: a pair of sandy feet stretched toward the shoreline, perfectly conveying the feeling of total relaxation, while a bright red tropical drink with a lemon garnish rests prominently in the foreground. Behind this intimate beach scene unfolds a panoramic photograph of Acapulco Bay—Mexico’s legendary resort capital of the 1950s and 60s—framed by turquoise waters, lush green hills, and the iconic hotel skyline that made the city world-famous.

Above the scene, the cheerful slogan “ENJOY PERFECT R-E-L-A-X-A-T-I-O-N IN MEXICO – THE FRIENDLY LAND!” arcs across a clear blue sky, accompanied by a colorful stylized sun emblem typical of Mexican tourism advertising of the era. The poster was issued by the Mexican Government Tourism Department, with the agency’s address at Paseo de la Reforma 35, Mexico City, printed along the lower margin.

In very good vintage condition with only light age wear, this poster is a joyful and atmospheric piece—ideal for collectors of Mexican travel art, mid-century design, or beach-themed posters.