Tirol - Ski the Alps

This original vintage travel poster promotes alpine skiing in Tirol, Austria, under the slogan “Ski the Alps.” It was originally issued by Tiroler Fremdenverkehrswerbung (the Tyrolean Tourist Board) and later adapted with additional SAS Scandinavian Airlines text, highlighting convenient air travel to the region.

The dynamic photographic image shows a group of skiers descending a steep alpine slope in coordinated, brightly colored one-piece ski suits. The sense of speed, precision, and modern athleticism reflects the peak of late 1970s to early 1980s ski culture, when streamlined silhouettes, bold color blocking, and action photography became central to winter sports advertising.

The poster is in very good condition, retaining fresh, vibrant colors. There is a small tear at the bottom margin and minor handling wear consistent with age.

Based on fashion, equipment, and graphic style, the poster dates to circa 1978–1982.