Swissair Switzerland

This original Swissair travel poster was designed in 1961 by Nikolaus Schwabe. Executed in a bold collage style, the composition features a stylized Swiss man in traditional dress set against an alpine landscape, with a cow and dramatic mountain forms rendered through layered, cut-paper shapes. The modernist approach reflects the early 1960s shift in Swiss graphic design toward abstraction and strong visual symbolism while maintaining clear national identity.

Issued by Swissair, the poster promotes Switzerland as a destination through the airline’s international network, combining folk imagery with contemporary design to convey both tradition and modernity. The clean typography and restrained color palette are characteristic of Swiss graphic excellence of the period.

Condition is very good, with light, typical age wear consistent with a vintage 1960s poster.