F-L. Cailler's Schweizer Milch-Chocolade

Striking early 20th-century Swiss advertising poster for F.-L. Cailler’s Schweizer Milch-Chocolade, featuring a dramatic alpine scene: a shepherd in traditional dress leaning on his staff while watching grazing cows across a sunlit green pasture, with distant mountain peaks glowing under a deep blue sky. The elegant Cailler script and bold lettering make this a classic example of Swiss Belle Époque / early modern commercial design.

Cailler is one of Switzerland’s most historic chocolate makers, founded by François-Louis Cailler in 1819, and celebrated for its pioneering role in Swiss chocolate production.

The poster is likely from circa 1910s (over 100 years old).

Mounted on linen with visible age wear, including tears and surface scratches. These imperfections are consistent with a century-old display poster and could be professionally restored if desired. Despite the flaws, it presents beautifully and would look stunning framed.