Tulo är alltid den lilla halsläkaren

A bold, mid-century Swedish advertising poster for Tulo cough pastilles issued by Choklad-Thule in 1955. The design is clean, graphic, and highly dynamic, using strong contrast and movement to make the product feel lively and effective.

The background is a deep, textured blue made up of small mosaic-like shapes, creating a sense of energy and freshness. Across it runs a black, winding path that guides the eye diagonally through the poster. Bright yellow Swedish text reads: “Tulo är alltid den lille halsläkaren” — “Tulo is always the little throat doctor.” The phrase gives the sweets a friendly, helpful personality, positioning them as a comforting remedy.

White lozenges float and tumble through the composition, appearing to spill out of a red-and-white Tulo box in the lower half. The box is drawn with crisp geometric lines and classic 1950s packaging style, with the bold scripted Tulo logo as the visual anchor. The scattered tablets suggest abundance, ease of use, and the soothing effect of the mint pastilles.

The style reflects Scandinavian postwar commercial design: simple shapes, limited but high-impact color palette, strong typography, and a playful yet modern tone. It’s eye-catching, cheerful, and instantly legible — exactly what you want in a confectionery advertisement.

In excellent condition. Tiny margin tears.