Steiermark, Styria Austria

This original vintage Austria travel poster from the 1970s promotes the region of Steiermark (Styria), capturing the charm of alpine life and winter tourism in central Austria. The composition features a panoramic view of the town of Schladming nestled in a snow-covered valley, surrounded by dramatic mountain ranges. The crisp winter landscape is balanced by a bright blue sky, creating a fresh and inviting atmosphere.

A cable car gondola glides across the upper part of the image, emphasizing the area’s popularity as a skiing destination and highlighting modern alpine infrastructure. Below, the town is depicted with remarkable clarity, with its church spires, traditional buildings, and clustered rooftops blanketed in snow, conveying both authenticity and warmth. The bold red “Steiermark” lettering anchors the lower section, contrasting beautifully with the cool tones of the photograph and reinforcing the region’s identity.

This poster reflects the golden age of European travel advertising, where photography and clean graphic typography were combined to promote tourism and leisure. Schladming remains one of Austria’s most well-known ski resorts, making this a classic and desirable example of Austrian alpine promotion.

Mounted on linen, in very good condition with strong colors. There is a tear on the lower right margin, otherwise well preserved and displays very nicely.