| Designer: | Vic |
| Country: | France |
| Decade: | 1930 |
| Dimensions: | 116.0 x 78.5 cm | 45.6692913384 x 30.905511810900002 inches |
| Condition: | Very good | | B + |
| Linen backed | |
| Publisher: | Système M. Libermann |
| Printed by: | Delanchy-Dupre |
| Category / Theme: |
Automobile/Vehicle Product / Other |
This striking French advertising poster promotes the Liber automatic and inviolable locking system, a device designed to protect automobiles against both fire and theft. The bold slogan "Contre le feu et le vol" ("Against fire and theft") is dramatically illustrated by a black hand emerging from flames, while the text "Protégera votre voiture" ("Will protect your car") reinforces the poster's message of security and reliability.
The advertisement presents the Système M. Libermann as both "automatique & inviolable" ("automatic and tamper-proof"), reflecting the growing demand for automotive safety devices during the rapid expansion of motoring in Europe. The streamlined motorcar, bold Art Deco typography, and powerful graphic symbolism make this an excellent example of French commercial design from the late 1920s and early 1930s.
The poster is signed Vico and was printed by Delahaye-Durre. Based on the design style, typography, and automobile depicted, it was likely issued in the late 1920s or early 1930s.
Professionally mounted on linen. Very good condition with light age wear. A well-preserved and visually striking example.