Norway Summer 1954

A beautiful and authentic 1954 Norwegian travel poster promoting Norway as a summer destination, issued jointly by the Norway Travel Association and Norwegian State Railways.

The poster features Bergljot Børsheim, a young woman from Ulvik, seated above the picturesque Hardangerfjord wearing a traditional Norwegian costume (bunad). In the background, the white church of Ulvik stands gracefully by the fjord, framed by mountains and the calm waters of Western Norway — a timeless image of Scandinavian serenity.

The photograph was taken by Canadian photographer John Tedford, who reportedly encountered Børsheim by chance while she was out walking one summer’s day. Captivated by the idyllic setting, Tedford took a series of photographs and later submitted them to the Norwegian Tourism Association, where they were selected for this official travel campaign.

This poster perfectly captures the warmth, natural beauty, and welcoming spirit of Norway during the golden age of European travel promotion.

A rare and charming piece of Norwegian travel history — a must for collectors of Nordic tourism and vintage photography posters.

Condition: Excellent. Vibrant colors, minimal handling wear.