Nice French Riviera

This is an authentic and original vintage travel poster promoting Nice, the crown jewel of the French Riviera. Likely issued in the 1940s, as suggested by the style of the automobiles visible along the Promenade des Anglais, the poster captures the sun-drenched allure of the Côte d’Azur with vivid photographic realism.

The image showcases a sweeping view of the iconic beachfront lined with tall palm trees and elegant Belle Époque buildings, set against the brilliant blue waters of the Mediterranean. Bathers and sun-seekers dot the wide pebbled beach, while vintage cars and bicycles glide along the boulevard. A French flag flutters above a beach pavilion, and the distant hills provide a lush backdrop, completing the picturesque coastal scene. The word “NICE” shines boldly at the top, radiating golden rays that evoke the warmth and glamour of the region.

This piece is in good condition overall, with bright colors and appealing detail. There is some expected age-related wear, including a tape stain at the top, a few small tears, and light creasing, but it would display beautifully when framed. A timeless and classic depiction of postwar French leisure culture.