Philips 1944 Light Bulb

A striking 1944 Swedish poster advertising Philips light bulbs, designed by Josse in collaboration with the celebrated Anders Beckman Reklamateljé. The composition features a large, glowing bulb set against a deep blue background, topped with the iconic Philips logo — a modernist emblem of waves and stars representing the brand’s commitment to innovation and technology.

Produced by J. Olsén Litografiska Anstalt in Stockholm, this piece reflects the streamlined modernism and wartime minimalism of the 1940s. A rare and beautiful artifact of industrial advertising history.

Condition: Good to very good. Some water staining at the upper left and right corners, but the central image remains unaffected. Colors are vivid and fresh. Would look stunning framed.