Summer in Switzerland

This original vintage Swiss travel poster promotes summer travel in Switzerland, advertising a 30% special reduction on Swiss railway tickets valid from June 15 to October 31, 1935. Issued by the Swiss Federal Railways, it reflects the optimism and elegance of interwar European tourism marketing.

The design features a smiling young woman in traditional Swiss dress, rendered in a striking photographic style set against a fresh green background, with bold red typography diagonally announcing the fare reduction. The combination of modern photomontage and folkloric costume is characteristic of Swiss graphic design of the 1930s and was intended to appeal to international travelers seeking both authenticity and affordability.

The poster is mounted on linen and remains in very good condition overall. There is light age wear consistent with its age, along with minor restorations in the lower right corner, which do not detract from its strong visual impact or display quality.