Die Elektrische Simplon Linie - Switzerland

This 1930s original vintage travel poster promotes the electrified Swiss Simplon line. A beautiful rendering by Baumberger that depicts the new electrified rail track, the city of Sion with the medieval castles Valère and Tourbillon in the background. Both are castles Swiss heritage site of national significance.

The designer, Otto Baumberger, was one of the first Swiss graphic artists to have a career that responds to the occupational title of “poster designer”. He acquired a thorough knowledge of lithographic technique and designed more than two hundred posters. Baumberger was far ahead of his time in recognizing fundamental aspects of consumer goods advertising.

The poster is very rare and in great condition. Ready to be framed.