|Designer:||Northfield, James (1887-1973)|
|Dimensions:||100 x 127 cm | 39.37 x 50 inches|
|Condition:||Very good | | B +|
|Publisher:||The Australian National Travel Association|
|Printed by:||Northfield Studios and JE Hackett, Melbourne, Australia|
This lovely original vintage travel poster was issued by the Australian National Travel Association to promote travelers to Australia using the slogan: "Australia for Sunshine & Romance".
The Australian National Travel Association was founded in 1929 and you find an article about this poster in The Mercury (Hobart, Tas) on Fri 17 Jan 1930, page 12.
"Striking indeed are the first two posters issued by the Australian National Travel Association, which is an organisation formed to promote travel in the Commonwealth, and is governed by a Board of Control comprising representatives of railway, shipping, business, and hotel interests, its headquarters being In Melbourne.
The Northfield poster ls overflowing with light and colour, and in many particulars appears. oven more attractive than the former. Sunshine floods the hills and gums, which are treated broadly, but artistically, and form the principal motif of the scene depicted, while the atmosphere of spaciousness conjured up by the execution is in keeping with Australian ideas, and the expressed theme of the poster, "Sunshine and Romance." Passing the trees is a ghostly-replica of a Cobb coach at full gallop. This poster, certainly one of the most attractive travel posters yet seen, was entirely produced by Northfield Studios (Melbourne)."
The other poster mentioned is Percy Trompf's "The Landing of Captain Cook at Botany Bay".
This is the rare large version of the poster mounted on linen with some light restoration of two cracks at lower ringht.