SAL - Swedish American Line - The Gripsholm Cruise 1938

This vintage poster is a remarkable and exceptionally rare piece issued by the Swedish American Line to promote their leisurely cruise to South America in 1938.

The poster offers a captivating scene: a map of South America serves as the backdrop, framed at the top by the iconic white MS Gripsholms. Below this maritime wonder, the distinctive yellow funnel of the Swedish American Line proudly displays the emblem "Tre Kronor." Meanwhile, in a tranquil scene on the ship's deck at the lower right corner, women bask in the sun, savoring leisurely moments. It's worth noting that the SAL ships had been painted pristine white since 1931.

The poster boasts vibrant and vivid colors, with the lithographic printing even incorporating the use of gold ink, adding an extra touch of elegance to the artwork.

For the sake of preservation, this poster has been professionally mounted on linen with the use of an acid-free barrier. It's a testament to an era when cruising to South America was a voyage of pure luxury and leisure.

See photos from the 1938 cruise