|100 x 70 cm | 39.37 x 27.56 inches
|Very good | | B +
Ski / Sports
This extraordinary and super rare advertising poster holds remarkable historical significance as it was specifically created to promote the 1947 Swedish Grand Prix winter motor race. The event took place at Rommehed, where despite the bone-chilling temperature of minus 24 degrees, an impressive crowd of 45,000 spectators gathered to witness the thrilling spectacle. Notably, this impressive attendance was achieved without the aid of television coverage, relying solely on the local media to capture the event in its entirety.
Reg Parnel emerged victorious in the race, skillfully maneuvering an ERA racing car. English Racing Automobiles (ERA) was a prominent British racing car manufacturer that operated from 1933 to 1954, solidifying its reputation within the racing community.
The poster itself showcases a captivating design, featuring two race cars in shades of blue against a vibrant red-orange backdrop. Accompanying the imagery is text highlighting the participation of Europe's finest race drivers, further enhancing the poster's allure and excitement.
Despite the passage of time, this poster remains in very good condition. While it may exhibit slight sun bleaching and signs of age-related wear, the original colors in the margins are well-preserved, having been protected by its previous framing.