Kies Frankrijk voor uw bergtochten - Mountaineering French Alps

This charming original vintage travel poster, designed by Lancaster, was created to promote France as a destination for mountaineering adventures. It features an adorable illustration of a chamois goat, equipped with mountaineering gear, including goggles, a rope, and an ice axe, standing confidently against a vibrant blue background. The playful composition showcases the French Alps with their snowy peaks, green valleys, and winding roads, inviting viewers to explore the region's natural beauty.

The poster bears the text: "Kies Frankrijk voor uw bergtochten", which translates to "Choose France for your mountain hikes," emphasizing the appeal of France for outdoor and alpine activities. Additionally, the footer reads: "Ministère des Travaux Publics des Transports et du Tourisme - Commissariat Général au Tourisme", indicating that the poster was commissioned by the French Ministry of Public Works, Transport, and Tourism.

The vibrant colors and whimsical design make this a charming piece of vintage travel art. The poster is in very good condition, with light age wear and a small piece missing from the upper left corner—perfect for collectors or as a distinctive decorative item.