Designer: | Sundberg, Per (1915-2008) |
Country: | Sweden |
Decade: | 1940 |
Year: | 1944 |
Dimensions: | 100 x 62 cm | 39.37 x 24.41 inches |
Condition: | Excellent | | A - |
Publisher: | SJ Reklam |
Printed by: | Statens Reproduksjonsanstalt |
Category: |
Railroad Travel |
This vibrant original vintage travel poster, issued by Statens Järnvägar (SJ) in 1944, promotes scenic circular train tours across Sweden. The design features a bright yellow background with a green route line winding through the poster, connecting various illustrated landmarks and destinations, including waterfalls, historic buildings, and coastal vistas. These picturesque vignettes highlight the diversity of Sweden's attractions.
The text "Rundtur-semestertur" is prominently displayed in bold, elegant lettering, inviting viewers to explore the country by rail. At the bottom, the words "SJ BILLIGA RUNDTURER" advertise affordable train tours, alongside a reminder of the travel convenience offered by the Post Savings Bank.
This poster reflects Sweden's relative freedom for domestic travel during World War II, as the country maintained neutrality, likely making it more accessible compared to its Scandinavian neighbors. A French stamp at the bottom suggests the poster was also used for promotion in France.
The piece is in excellent condition, with only minor discoloration along the upper margin. It remains a rare and desirable collector's item, showcasing the charm of mid-century travel advertising.