SJ Billiga Rundturer 1940

This remarkable vintage travel poster, issued by Statens Järnvägar (SJ) in 1940, promotes affordable circular train tours across Sweden and is a design we have never encountered before.

The sepia-toned imagery captures a family seated in a train compartment, gazing out of the window at a tranquil Swedish landscape. The view showcases rolling hills, a river, and a quaint village, emphasizing the charm of Sweden's natural beauty and the allure of travel by rail. The scene exudes warmth, comfort, and the joy of shared exploration, perfectly embodying the spirit of mid-century travel advertising.

The poster bears text promoting "SJ Billiga Rundturer" (SJ Affordable Circular Tours) and "Sveriges Statsbanor" (Sweden’s State Railways). A French stamp at the bottom hints that it was also used for international marketing in France. The piece is in very good condition, with only minor tears and scratches along the upper margin, making it an exceptionally rare and unique find for collectors and enthusiasts.