SJ 1948 Billiga Vinterresor

This delightful original travel poster, designed by Sundberg in 1948, was issued by Statens Järnvägar (SJ) to advertise affordable trips to Swedish ski resorts. 

The poster features a cheerful snowman holding a pair of bright yellow skis in one hand and tipping his black top hat with the other. The snowman is positioned on the platform of a vintage train car, with intricate wrought iron railings framing the scene. In the background, snow-covered mountain peaks rise majestically under a clear, purple-tinged sky, evoking the allure of Sweden's winter landscapes. The tagline, "Roligt med vintersemester" (Fun with winter holidays), arches above the snowman, while the bold red text below reads, "SJ billiga vinterresor" (SJ affordable winter trips). The overall playful and inviting design, paired with vibrant colors, makes this poster a true classic.

The poster is in excellent condition, with vibrant colors and crisp details that preserve its timeless charm. It would make a fantastic addition to any collection, or a perfect decorative piece for a cozy Swedish ski cabin.