Designer: | Magnusson, Åke (1918-1988) |
Country: | Sweden |
Decade: | 1940 |
Year: | 1945 |
Dimensions: | 100 x 62 cm | 39.37 x 24.41 inches |
Condition: | Very good | | B + |
Publisher: | SJ Reklam |
Printed by: | Svenska Tryckeri AB, Stockholm |
Category: |
Railroad Travel |
This original vintage travel poster, issued by Statens Järnvägar (SJ) in 1945, is a stunning example of mid-20th-century Scandinavian graphic design. Created by the artist Åke Magnusson, the poster captures the expansive and modern spirit of Sweden's railway system.
The design features a railway track stretching into the horizon, seamlessly merging with a large, stylized compass rose that symbolizes travel in all directions. Behind the compass, a vibrant red sun adds a dynamic and bold touch to the composition.
The background transitions from warm yellow at the top to cooler blue-green at the bottom, evoking a sense of journey and open possibilities. The phrase "åt alla håll," meaning "to all directions," is prominently displayed in bold black lettering at the top, while the elegant name "Statens Järnvägar" is written in white script at the bottom, lending sophistication to the overall design. The artist’s signature, "Åkema," appears in the lower right corner.
This well-preserved piece retains its vivid colors and remains an iconic example of Swedish travel advertising from the era.