Leukerbad Valais Loeche-les-Bains

This original vintage travel poster for Leukerbad (Loèche-les-Bains), Switzerland, likely from the 1970s, was designed by Harald Schulthess.

The artwork features a playful and colorful illustration of a mermaid wearing a skier’s outfit, symbolizing the town’s dual identity as a thermal spa destination and a winter sports resort. She is dressed in a yellow knitted sweater, white gloves, and a matching yellow hat with a pom-pom while holding a pair of skis. Her blue-scaled mermaid tail curves into the water, adding a whimsical and surreal effect. The background showcases snow-covered alpine peaks, a deep blue sky, and stylized trees, reinforcing Leukerbad’s location in the Valais region of Switzerland at 1411 meters above sea level. The typography is bold and bright, with “Leukerbad” in large white letters at the top and “Loèche-les-Bains” in yellow at the bottom, reflecting the town’s bilingual nature.

The poster is in great condition, with no visible major damage, and remains a rare and charming example of vintage Swiss tourism advertising.